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The Need for Better Risk Communication
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The Need for Better Risk CommunicationDavid Ropeik Summary: Our perceptions of risk often don't match "the facts". We are sometimes more concerned about relatively lesser risks, and less concerned about relatively larger threats. This talk will introduce the biological and psychological factors behind those gaps and offer insight into how to communicate risks more respectfully, and effectively, to various audiences, in order to empower individuals to make healthier choices for themselves and to allow governments to make risk management policy that will afford the most public and environmental health protection with the wisest use of resources.
Biography: Mr. Ropeik is responsible for communicating the Center’s approach of keeping risk in perspective to the press, policy makers, and the public.
He is co-author of the book “Risk: A Practical Guide for Deciding What’s Really Safe and What’s Really Dangerous in the World Around You”, published by Houghton Mifflin.
He is a commentator on risk issues for National Public Radio’s “Morning Edition” program.
He teaches Risk Communication at the Harvard School of Public Health. He has lectured on risk communication at the White House and to various federal agencies, to the international Organization for Economic Cooperation and Development (OECD), the American Association for Advancement of Science, and to several trade and industrial associations around the world.
Prior to joining Harvard, he was a television reporter and news anchorman at WCVB-TV in Boston for 22 years. He twice won the prestigious DuPont-Columbia Award, often cited as The Pulitzer Prize of television journalism. He also won several regional EMMY awards. |
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